Campaign India Team
Apr 06, 2016

Logitech assigns digital mandate to Cheil

No multi-agency pitch involved

Logitech assigns digital mandate to Cheil
Cheil India has bagged the digital mandate of Logitech. The account was won without a multi-agency pitch process. Cheil will manage the digital media including influencer marketing for the brand.
Shiv Sethuraman, group president South-West Asia, Cheil India, and Sanjeev Jasani, head digital, South-West Asia, Cheil India, said in a statement that with Wi-Fi, Bluetooth and 4G now becoming a part of daily lives, computer peripherals and music devices are 'exploding as a category'. 
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