Logitech assigns digital mandate to Cheil

Cheil India has bagged the digital mandate of Logitech. The account was won without a multi-agency pitch process. Cheil will manage the digital media including influencer marketing for the brand.

 

Shiv Sethuraman, group president South-West Asia, Cheil India, and Sanjeev Jasani, head digital, South-West Asia, Cheil India, said in a statement that with Wi-Fi, Bluetooth and 4G now becoming a part of daily lives, computer peripherals and music devices are 'exploding as a category'.