Lodestar UM has won the media duties of music label Saregama. There was no multi-agency pitch involved.
Vikram Mehra, managing director – Saregama, said, "At Saregama India, we want the users to experience our rich content in a manner which is disruptive and at the same time, accessible. Whether it is our latest offering Saregama Music Cards or our highly engaging music apps, Saregama Shakti and Saregama Classical, we don’t want to leave any corners unturned and for that we wanted to partner with an agency like Lodestar UM who understands our needs. We are listed on the NSE and BSE, and are India’s largest and best-known music recording company."
Nandini Dias, CEO, Lodestar UM, said, "We are happy and proud to have been trusted with Saregama and will partner the client across all its media needs. We are confident that with our differentiated offering and in-depth understanding of digital and offline media will help them get more value on the table."
Bhavesh Shah, GM, Lodestar UM, Mumbai, added, “I am delighted at the win of Saregama. Saregama is all about music and youth which we at Lodestar understand very well, with properties like Coke Studio.”
Saregama, which started off with music recording, has since expanded into publishing, television software and digital content.