Livewire expands to India with Prasanna Iyer as head

Livewire was launched in March 2021 by co-founders Indy Khabra and Brad Manuel as the first global company focused on gaming marketing and gametech.  

 

Khabra and Manuel, co-founders, Livewire, said, “We’re thrilled to expand Livewire into Southeast Asia and India, both key growth regions for mobile gaming, rising content viewership and passionate esports communities. Joseph and Prasanna will accelerate our offering in the region launching our suite of gametech solutions to marketers and agencies. Livewire has plans of further expansion into  APAC, helping more advertisers understand the gaming ecosystem and how they connect to immersive, digitally-connected environments." 

 

Lee said, "I’ve been an Esports fan for over a decade now and seeing how gaming has become mainstream in marketing conversations has me tremendously excited to join Livewire – a  pioneer in the gametech space. Gaming is easily one of the fastest-growing sectors, and I can’t  wait to work with Livewire’s partners in Southeast Asia to incorporate gaming into their  marketing strategies."

 

Iyer said, “I am very excited to launch Livewire in India and bring some of the biggest names in the global gaming space to Indian advertisers. The Indian gaming market is growing exponentially, and  Livewire, with its global expertise in all things gaming is poised to help agencies and brands fully utilise this opportunity. Combining programmatic, gaming marketing strategies and  bespoke in-game advertising, Livewire continues to deliver authentic gaming solutions for  brands.” 

 

Iyer has a career spanning over 18 years and has worked at Wipro, Google, and Times Internet, among others.