LISTEN to Schematic's Trevor Kaufman

Schematic, a WPP owned digital marketing company, is behind the Super wall at the 2009 Cannes Lions fetsival this year. The wall was created to help delegates navigate the vast amount of information related to the seminar at the Grand Palais. The agency is well known for having created the interface concepts for the film Minority Report, and today, largely deals in creating multi-platform interactive experiences for brands.