Schematic, a WPP owned digital marketing company, is behind the Super wall at the 2009 Cannes Lions fetsival this year. The wall was created to help delegates navigate the vast amount of information related to the seminar at the Grand Palais. The agency is well known for having created the interface concepts for the film Minority Report, and today, largely deals in creating multi-platform interactive experiences for brands. The company has a product related business segment, which creates the said interfaces and another digital strategy led segment which handles interactive marketing for clients.
In the first audio interview, Trevor Kaufman, CEO, Schematic talks to Campaign India about Twitter and about how the best creative minds visit Cannes despite the slowdown.
In the first audio interview, Trevor Kaufman, CEO, Schematic talks to Campaign India about Twitter and about how the best creative minds visit Cannes despite the slowdown.
In the second interview, Kaufman discusses the opportunity that innovative touch screen interfaces present to brands and the potential of such an offering in India.
