Liqvd Asia has won the digital mandate for real estate company Kalpataru. The account was won following a multi-agency pitch. The agency has begun work on the account’s digital media marketing requirements effective from July 2015.
A Kalpataru statement explained that the agency was chosen basis its experience and role in building brands.
Zubin Nalawalla, co-founder and director, Liqvd Asia, added, “Kalpataru has been an established premium real estate company over the last four decades and a brand to reckon. For us, associating with a brand as prominent as them is certainly a matter of pride. We are here to ensure digital media gives the much-needed connect with the consumers in the housing space by providing effective communication and relevant business opportunity for Kalpataru.”
The pitch lasted two months, the agency statement added.