Liqvd Asia bags Nippon India Mutual Fund's social media mandate

Account won post a multi-agency pitch

Sep 29, 2021 06:23:00 AM | Article | Campaign India Team

Liqvd Asia has bagged the integrated social media and conversational marketing mandate of Nippon India Mutual Fund.
The account was won following a multi-agency pitch. The mandate includes social media management, digital creative design, influencer management and overall brand awareness.
Sandeep Walunj, CMO, Nippon India Mutual Fund, said, “The mutual fund industry is witnessing unprecedented growth. With the rising number of new investors increasingly taking control over their investments there has been a marked shift in investors' behavior in recent years. Digital has disrupted the way financial services companies communicate with their customers; In the context of changing market dynamics, we wanted a strategic firm to help power our social media strategy. We are pleased to join hands with Liqvd Asia. Their expertise in financial services and broad knowledge across industries will help our brand grow and achieve the desired communication goals.”
Arnab Mitra, managing director, Liqvd Asia, said, "These are exciting times to be in the BFSI space. Markets are at historic highs, and the mutual funds' growth, especially in the pandemic time, is very encouraging. The Liqvd Asia team is all geared up for the Nippon India MF mandate. I believe the synergy that both LA and Nippon India MF bring to the table will bring about a quantum change in how integrated digital marketing is carried out for the category itself."