Campaign India Team
Jan 04, 2022

Licious appoints Santosh Hegde as VP - marketing

Moves from Disney+Hotstar

Licious appoints Santosh Hegde as VP - marketing
Licious has appointed Santosh Hegde as vice president - marketing. Hegde updated his LinkedIn profile to reflect his move. 
 
Prior to this, he was at Disney+Hotstar as director of brand marketing. 
 
Hegde said, "My work-life mission is to ensure that my passion and profession always intersect. After an enriching three and a half years of satiating my voracious appetite for content at Disney+ Hotstar, I have moved on to let the foodie in me take the lead for the next few years by accepting a challenging assignment at Licious. Fell in love with this brand about two years back. It is the reason why I list 'cooking' as one of my hobbies now. For us Indians, food has always been deeply personal. And delicious food tends to bring out the emotion in us a few other things can. Well, there's no delicious without Licious! Proud and privileged to be a part of what I am sure is going to be a rollicking ride of a lifetime." 
 
In a career spanning 12 years he has also worked with Marico and Deloitte.
Source:
Campaign India

Related Articles

Just Published

1 hour ago

‘Advertising needs courage to cut through the ...

Goafest 2025’s final day packed a vibrant mix of creativity, wellness, nostalgia, and purpose with experts providing insights into diverse aspects of advertising.

22 hours ago

Shaping stories, not spin: The power of early ...

In an environment where trust has become transactional and attention spans unforgiving, the role of communication has shifted decisively, says Castrol India's communications head.

1 day ago

Over 50% of APAC marketers plan to cut ad spend in ...

Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.

1 day ago

Leo, Enormous, Famous Innovations, FCB shine on Day ...

The awards receive 2,678 entries spanning categories including digital storytelling, co-creation campaigns, branded content, and influencer collaborations this year.