LOTS Wholesale Solutions has assigned its creative mandate to Leo Burnett India.
LOTS is a wholesale cash and carry operator for professional businesses and has launched three flagship stores in Delhi NCR.
The business win comes after a multi-agency pitch and Leo Burnett India’s Gurugram office will lead the account.
Tanit Chearavanont, managing director, LOTS Wholesale Solutions said, “We are excited to have Leo Burnett India as our creative agency to lead the branding and creative mandate for LOTS in India. We look forward to working together & building a strong brand name in India.”
Dheeraj Sinha, MD, India and chief strategy officer, South Asia, Leo Burnett said, “We are very excited that LOTS has trusted us with the mandate to establish the brand in India. This is one of Thailand’s biggest brands and they have huge plans for India. We look forward to working closely with the brand team and defining a sharp strategic approach for the brand to build market success and leadership.
Samir Gangahar, president, North-India, Leo Burnett added, “It’s truly exciting to partner with LOTS. The wholesale market operates differently which makes it even more challenging to find unique solutions.”