PC brand Lenovo has appointed Ranbir Kapoor as its ambassador. The announcement is in line with the brand’s focus on Indian youth.
Shailendra Katyal, director, marketing, Lenovo India, said, “We want to play aggressively in the consumer space and become the most preferred PC brand among the youth. Signing on Ranbir Kapoor is a strong step towards the evolution of the Lenovo brand and in line with our brand philosophy ‘For Those Who Do’."
On the choice of ambassador, he added, "Ranbir embodies an exemplary blend of both style and performance, making him the ideal choice for Lenovo. With his remarkable appeal to youngsters across the country, we are confident Ranbir will communicate our brand’s ‘DO’ attributes to our consumers effectively.”
Television commercials featuring Kapoor will go on air between 8-12 June 2012. The campaign will be created by Ogilvy & Mather.
On the forthcoming campaign, Rajiv Rao, national creative director, Ogilvy & Mather, said, “Lenovo has a terrific performer in its new range of machines. It’s also a leap in design. The campaign has been written to showcase the cutting-edge look and substance. Ranbir is one of the young and impressive stars in the country and he fits the values that we want the brand to stand for. The combination of the machine, the communication idea and Ranbir, will surely create a place above the rest for the Lenovo machines.”