Laqshya Media Group expands by opening Dubai office
Appoints Elie Hankash to head it
Feb 20, 2023 02:19:00 PM | Article | Campaign India Team Share -
Laqshya Media Group (LMG) has announced the expansion of the agency in the UAE and Gulf region by opening an office in Dubai.
Elie Hankash has joined the agency to head this office. The move is part of the agency’s aim to reinforce its commitment towards providing its clients with best-suited services in the region.
The Dubai office will serve as a hub for Laqshya Media Group's operations in the UAE and Gulf region. It will offer services like out-of-home media planning, buying, digital solutions, and experiential marketing.
Hankash has joined the agency as general manager – UAE and Gulf. He will be based in Dubai and report to Atul Shrivastava, group CEO, Laqshya Media Group.
Prior to this, he was regional buying director at the MCN Group.
Shrivastava said, “We couldn't be more excited to welcome Elie to the Laqshya Media Group family! His extensive background in related fields is a game changer as we grow our presence in the UAE and Gulf region. Our expertise and experience make us confident that clients will warmly receive our tech-focused and innovative approach to out-of-home media and partners alike.”
Hankash said, “I am eager to bring my skill set to Laqshya and help drive the company’s growth in the UAE and Gulf region. We believe that the Middle East region is an important market for us, and we are committed to building strong relationships with clients and partners in the region,” said Mr. Elie Hankash.
With around 35 years of experience, he has also worked at companies like Leo Burnett, Y&R, McCann Erickson, and Memac Ogilvy.