Campaign India Team
Aug 22, 2022

Kriti Sanon appointed Heads Up For Tails' brand ambassador

First brand ambassador appointed by the petcare company

Kriti Sanon appointed Heads Up For Tails' brand ambassador
 
 
 
 
Heads Up For Tails (HUFT) has announced the appointment of Kriti Sanon as brand ambassador. This is the first brand ambassador the petcare brand has appointed. 
 
Sanon is known to be an animal lover and a pet parent.
 
Rashi Narang, founder, Heads Up For Tails, said, "We welcome Kriti Sanon as our brand ambassador. She is an award winning actor, a passionate animal lover and a pet parent. Kriti has always trusted HUFT for everything her pets need. Together, we have started on a phenomenal journey to reach and influence millions of pet households across the country. Kriti is also deeply committed to the foundation and our mission to help remove hunger and provide health, safety and shelter for street animals. She was a HUFT customer for many years, and during that time, the brand got sharp inputs from Kriti on products and values. This strengthened the conviction that the brand had in choosing her as its brand ambassador.”
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Digital research habits are reshaping the path to ...

As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.

2 days ago

52% brands find hallucinated capabilities in ...

Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.

2 days ago

Friendship, fashion, and the female gaze

Why does Sex and the City still feel so iconic? The answer lies not just in the clothes or the cocktails, but in how the series reoriented the gaze.

2 days ago

‘We know we let you down today:’ Cloudflare ...

The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?