Campaign India Team
Aug 22, 2022

Kriti Sanon appointed Heads Up For Tails' brand ambassador

First brand ambassador appointed by the petcare company

Kriti Sanon appointed Heads Up For Tails' brand ambassador
 
 
 
 
Heads Up For Tails (HUFT) has announced the appointment of Kriti Sanon as brand ambassador. This is the first brand ambassador the petcare brand has appointed. 
 
Sanon is known to be an animal lover and a pet parent.
 
Rashi Narang, founder, Heads Up For Tails, said, "We welcome Kriti Sanon as our brand ambassador. She is an award winning actor, a passionate animal lover and a pet parent. Kriti has always trusted HUFT for everything her pets need. Together, we have started on a phenomenal journey to reach and influence millions of pet households across the country. Kriti is also deeply committed to the foundation and our mission to help remove hunger and provide health, safety and shelter for street animals. She was a HUFT customer for many years, and during that time, the brand got sharp inputs from Kriti on products and values. This strengthened the conviction that the brand had in choosing her as its brand ambassador.”
 
Source:
Campaign India

Related Articles

Just Published

3 days ago

Campaign roundup: Week of 20 October

The latest ad films and campaigns from brands like District by Zomato, CRIF India, Himalaya BabyCare, Episoft, House of Glenfiddich, Cumin Co. Scalefusion, and more, in our weekly roundup.

Oct 17, 2025

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Oct 17, 2025

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

Oct 17, 2025

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.