Focusing on generating direct revenues for telecom carriers and large publishers, KPMG India and Infomo have come together to develop digital advertising solutions.
The seller-controlled digital marketing value chain and programmatic ecosystem powered by the two respectively, will ensure reach and precise targeting of a known audience, along with measurable engagement and interactions.
The unique commercial model aims to achieve better ROI, compared to the delivery of standard ads sourced from the existing programmatic ads. It will also expand the digital marketing reach to Small and medium enterprises (SMEs) who can create their own content and reach out to targeted cohorts.
Satya Easwaran, head, TMT sector, KPMG India, said, "As digital marketing gains centre stage in the advertising arena, publishers will need to strengthen their technology footprint to ensure there is a direct connect between the advertisers and the target audience. KPMG in India - Infomo solution, aims to do just that by providing performance marketing opportunities to advertisers.”
Ananda Rao, founder and CEO, Infomo, said, “By working closely with KPMG in India we address two critical components in our solution set that we offer, strategy and managed services that will enable telecom operators and publishers to monetise their first party data but also offer new offerings to its enterprise and SME customers.”
He added, “Advertisers in the digital world require extensive audience reach, known audience targeting, and measurable audience engagement. Our partnerships with telecom carriers and leading publishers around the world provide advertisers access to massive known audiences. Our platform provides a range of new and powerful capabilities enabling sell-side stakeholders to directly enable their inventory buyers to directly interact and engage the known consumer bases they bring to the table within the value chain.”