Campaign India Team
Feb 10, 2021

KPMG India and Infomo join hands in a global partnership

The two firms aim to target the USD 340 billion digital marketing industry

KPMG India and Infomo join hands in a global partnership
Focusing on generating direct revenues for telecom carriers and large publishers, KPMG India and Infomo have come together to develop digital advertising solutions. 
 
The seller-controlled digital marketing value chain and programmatic ecosystem powered by the two respectively, will ensure reach and precise targeting of a known audience, along with measurable engagement and interactions.
 
The unique commercial model aims to achieve better ROI, compared to the delivery of standard ads sourced from the existing programmatic ads. It will also expand the digital marketing reach to Small and medium enterprises (SMEs) who can create their own content and reach out to targeted cohorts.
 
Satya Easwaran, head, TMT sector, KPMG India, said, "As digital marketing gains centre stage in the advertising arena, publishers will need to strengthen their technology footprint to ensure there is a direct connect between the advertisers and the target audience. KPMG in India - Infomo solution, aims to do just that by providing performance marketing opportunities to advertisers.”
 
Ananda Rao, founder and CEO, Infomo, said, “By working closely with KPMG in India we address two critical components in our solution set that we offer, strategy and managed services that will enable telecom operators and publishers to monetise their first party data but also offer new offerings to its enterprise and SME customers.”
 
He added, “Advertisers in the digital world require extensive audience reach, known audience targeting, and measurable audience engagement. Our partnerships with telecom carriers and leading publishers around the world provide advertisers access to massive known audiences. Our platform provides a range of new and powerful capabilities enabling sell-side stakeholders to directly enable their inventory buyers to directly interact and engage the known consumer bases they bring to the table within the value chain.”
 
Source:
Campaign India

Related Articles

Just Published

10 hours ago

Zomato’s ‘Fuel your hustle’ runs on empty

The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.

12 hours ago

Omnicom tops revenue estimates, APAC posts 6.5% ...

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.

13 hours ago

WPP hires AKQA global CEO from Accenture

Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.

14 hours ago

Discounts are dead. Rewards speak louder than cashbacks

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.