KOOH brings in Shrikant Hazare as chief marketing officer

Kids out of home (KOOH), a company providing professional sports training to children, and a fully integrated outdoor gaming program for corporate, community and their family, has appointed Shrikant Hazare as chief marketing officer. Hazare joins the firm with close to 20 years of marketing experience and  will lead KOOH’s marketing efforts for their sports (KOOH Sports) and events (Fun @ Field) divisions. 

At KOOH, Hazare will be responsible for introducing the concept of sports development utilising disruptive marketing ideas through unconventional mediums to its core audiences. He will drive the marketing strategy and brand management functions including brand communication, brand design, sports marketing, offline and social media marketing.

Commenting on Hazare's appointment, Susir Kumar, co-founder and chairman, KOOH, said, “KOOH is a fledgling organisation with a clear aim to rekindle love for the outdoor in the lives of kids, parents and communities. Shrikant is a passionate professional with deep marketing experiences spanning consumer, entertainment and B2B segments, and we found in him the right qualities to drive KOOH’s marketing function. Given his proven leadership skills, sharp business acumen and track record in building brands; we look forward to leveraging Shrikant’s skills in achieving our mission.” 

Prior to joining KOOH, Hazare  was president, marketing and communications with the SKNL group.  Before that, he headed INOX’s pan-India marketing initiatives as vice president – marketing, which gave him an opportunity to study the Indian entertainment industry and consumer behaviour from close quarters. His earlier stints included working with McDowell’s & Co and Seagram.