Kareena Kapoor to endorse Sony VAIO X

Sony India has roped in actress Kareena Kapoor as the brand ambassador for the new Sony VAIO X laptop. Kareena will be part of a consumer brand campaign that includes TV and print advertising.

Said Masaru Tamagawa, MD, Sony India, “Sony has evolved significantly and securing a global brand ambassador is a natural progression to take our brand to the next level in an increasingly competitive market. Kareena’s blend of spirit and style, iconic status, success and charm match strongly with the Sony brand, which prides itself on innovative and cool design with substance."