Kantar launches new insights platform

Kantar has announced the opening of Kantar Marketplace, the company’s new on-demand research and insights platform.

Housing Kantar’s full suite of research and insights tools and services, Marketplace allows users to create custom self-serve surveys, providing access to 80 million consumers worldwide, as well as deeper insights and campaign analysis. At launch, the following offerings are available:

• Link: Kantar’s campaign pre-testing solution for TV, digital, outdoor, print or point-of-sale advertising, with a database of around 200,000 adverts that can deliver results to help optimise media spend in as little as six hours.
• Ad Now: Measurement tool that analyses in-market performance of advertising campaigns.
• Quick Polls: Allows user to ask one question and provides 1,000 respondents in under one hour.

Marketplace launches in 21 countries, including six Asia-Pacific markets:  Australia, Indonesia, New Zealand, Philippines, Singapore and Thailand. Japan, Korea and India will begin operations on 30 March.

Throughout the year, Kantar will add more solutions to Marketplace, including it’s innovation and concept testing service eValuate, PR coverage and brand analysis tool Reputation Intelligence, and market dynamics analysis platform Global Monitor.

Eric Salama, Kantar CEO, said: “With access to more than 80 million consumers worldwide, the scale of our permissioned panels ensures that, post-GDPR implementation, the voice of the customer can remain central to decision-making, while protecting wider consumer privacy.”

Will Galgey, Kantar Marketplace CEO, added: “The speed at which our clients’ competitive environments evolve is ever faster. Our clients expect us to support them in that challenge. Kantar Marketplace is a key part of our response; delivering fast and accurate research at a fraction of the usual time and cost.”

(This article first appeared on CampaignAsia.com)