Faaez Samadi
Mar 06, 2019

Kantar launches new insights platform

Marketplace available in 21 countries including India

Kantar launches new insights platform

Kantar has announced the opening of Kantar Marketplace, the company’s new on-demand research and insights platform.

Housing Kantar’s full suite of research and insights tools and services, Marketplace allows users to create custom self-serve surveys, providing access to 80 million consumers worldwide, as well as deeper insights and campaign analysis. At launch, the following offerings are available:

  • Link: Kantar’s campaign pre-testing solution for TV, digital, outdoor, print or point-of-sale advertising, with a database of around 200,000 adverts that can deliver results to help optimise media spend in as little as six hours.
  • Ad Now: Measurement tool that analyses in-market performance of advertising campaigns.
  • Quick Polls: Allows user to ask one question and provides 1,000 respondents in under one hour.

Marketplace launches in 21 countries, including six Asia-Pacific markets:  Australia, Indonesia, New Zealand, Philippines, Singapore and Thailand. Japan, Korea and India will begin operations on 30 March.

Throughout the year, Kantar will add more solutions to Marketplace, including it’s innovation and concept testing service eValuate, PR coverage and brand analysis tool Reputation Intelligence, and market dynamics analysis platform Global Monitor.

Eric Salama, Kantar CEO, said: “With access to more than 80 million consumers worldwide, the scale of our permissioned panels ensures that, post-GDPR implementation, the voice of the customer can remain central to decision-making, while protecting wider consumer privacy.”

Will Galgey, Kantar Marketplace CEO, added: “The speed at which our clients’ competitive environments evolve is ever faster. Our clients expect us to support them in that challenge. Kantar Marketplace is a key part of our response; delivering fast and accurate research at a fraction of the usual time and cost.”

(This article first appeared on CampaignAsia.com)

 

Source:
Campaign India

Related Articles

Just Published

Premium
Young Lions from India set to roar at Cannes
Premium
2 days ago

Young Lions from India set to roar at Cannes

This year youngsters from ITC, Wunderman Thompson and Geometry Encompass have made the cut

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Premium
Images from the I-Com Global Summit: Day three
Premium
3 days ago

Images from the I-Com Global Summit: Day three

Day three of the I-Com Global Summit saw the start of the panel discussions. View images from the day here.

Premium
Weekend Watch: Milestone Dentsu flies the flags of change at Ladakh
Premium
3 days ago

Weekend Watch: Milestone Dentsu flies the flags of ...

Watch the idea conceptualised by Milestone Dentsu here