Kama Schachter appoints Social Wavelength
Kama Schachter is a diamond jewellery brand
Jun 21, 2011 02:11:00 PM | Article | Campaign India Team
Social Wavelength, a social media agency has been appointed by Kama Schachter Jewelry Private to handle its social media marketing duties. The account was won following a multi-agency pitch.
By appointing Social Wavelength, Kama Schachter hopes to connect with global B2B customers, jewellery retailers in India and outside India, retail customers, industry personnel and business partners.
Commenting on the association, Kama Schachter's, Colin Shah, said, "Kama Schachter has been at the fore front of innovative manufacturing practices in jewellery, as also in creating outstanding designs. We understand the growing significance of the digital space, to reach Indian as well as global customers and influencers, and with that in mind, we chose to make a start in the social media space.”
Speaking on the occasion, Sanjay Mehta said, "Jewelry purchase, be it B2B or B2C, typically involves online research, and word-of-mouth referrals. Thus Kama Schachter, with its brilliant designs and exciting product offerings, is well positioned to leverage Social Media as a tool for connecting with global and Indian customers of jewelry”.
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