Campaign India Team
Jun 21, 2011

Kama Schachter appoints Social Wavelength

Kama Schachter is a diamond jewellery brand

Kama Schachter appoints Social Wavelength

Social Wavelength, a social media agency has been appointed by Kama Schachter Jewelry Private to handle its social media marketing duties. The account was won following a multi-agency pitch.

By appointing Social Wavelength, Kama Schachter hopes to connect with global B2B customers, jewellery retailers in India and outside India, retail customers, industry personnel and business partners.
Commenting on the association, Kama Schachter's, Colin Shah, said, "Kama Schachter has been at the fore front of innovative manufacturing practices in jewellery, as also in creating outstanding designs. We understand the growing significance of the digital space, to reach Indian as well as global customers and influencers, and with that in mind, we chose to make a start in the social media space.”
Speaking on the occasion, Sanjay Mehta said, "Jewelry purchase, be it B2B or B2C, typically involves online research, and word-of-mouth referrals. Thus Kama Schachter, with its brilliant designs and exciting product offerings, is well positioned to leverage Social Media as a tool for connecting with global and Indian customers of jewelry”.
Campaign India

Related Articles

Just Published

14 hours ago

Period leave: A privilege or a basic right?

Three marketing agencies in the region make the case for period leave as equitable staff policy. But the effects of period leave, we learn, play a bigger role in destigmatising conversations around menstruation and women’s health

14 hours ago

Raahil’s blog: One year later, there’s reason to be ...

The author lists three reasons why the industry should be optimistic of recovery in 2021

14 hours ago

Dole Juice Gel+ highlights the hilarious struggles ...

Wondrlab has conceptualised the campaign