JWT celebrates ideas that changed the world, for Spikes Asia

Spikes Asia has partnered with JWT Singapore for the third year running to produce the 2012 marketing campaign.

"As a Festival that celebrates creativity, it’s important that the Spikes Asia branding is regenerated each year to remain fresh and relevant. We’re delighted that we could partner with JWT Singapore again for this campaign, which is currently running across the region," said Myriam Coupard, festival director Spikes Asia.

The team from JWT Singapore on the campaign comprised Valerie Cheng, executive creative director, Laurent Pastorelli, art director, and Elrid Carvalho, senior copywriter. The campaign sees three different design executions currently running across the Asia Pacific region: 'Lift', 'Bread' and 'Lighter'. Each of them symbolises an idea that changed the world.

Commenting on the thought behind the campaign, Cheng said, "These are exciting times in advertising for agencies and clients. We are seeing more campaigns and ideas, which actually changes people's behavior and has an effect on people's lives. Actually, it is not difficult to find inspiration when we are surrounded by such brilliance every day. It's easy to dismiss something as common as the elevator and forget that it was once someone's amazing idea."

Spikes Asia takes place from 16 to 18 September at Suntec Singapore. Further details can be found at www.spikes.asia.

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