Campaign India Team
Dec 06, 2012

Josy Paul and KV Sridhar on D&AD 2013 juries

'Awards a driver of new business, staff retention and career progression': D&AD poll

Josy Paul and KV Sridhar on D&AD 2013 juries

D&AD has announced that Josy Paul (BBDO) and KV Sridhar (Leo Burnett) from India will serve on juries for its 2013 Awards.

Paul will judge entries in the ‘Integrated & Earned Media’ category, while Sridhar will be part of the jury judging the ‘Crafts for Advertising’ category.

On the 2013 awards, Tim Lindsay, chief executive officer, D&AD, said, “We hope that the work entered in this year’s Awards continues to break new ground, and will encourage creatives and designers from organisations big and small around the world to rise to the challenge of achieving the ultimate benchmark in commercial creativity, setting the standard for new generations of commercial creatives."

Entries are now open for the 2013 Awards. For a full list of judges and information on pricing, categories and how to enter, visit their website at: http://www.dandad.org/awards/professional/2013.

Work entered must have been commercially released between 1 January 2012 and 31 December 2012 and been produced in genuine response to a client brief. Submissions should be made in their original language by 30th January 2013.

Creative recognition works

D&AD also released findings from a global study, which reveals that winning top creative awards is acknowledged as one of the most important drivers of new business, staff retention and career progression by senior advertising industry professionals.

“The results show that nearly half of all agencies that have won a D&AD Pencil have gone onto win new business or clients in the following 12 months, which can be directly attributed to the profile gained from winning the award. The poll found that awards success is vital in helping to build a business’ profile and reputation, with 40 per cent of those surveyed believing that winning awards was the strongest contributor for maintaining the reputation of their organisation,” a note from D&AD said.

Lindsay added, “At a time when the global creative industries face continuing tough economic challenges, delivering outstanding creative work worthy of an award can be a valuable point of differentiation from competitors. The achievement of excellence in creativity is undoubtedly important; it consistently inspires higher quality work by raising the creative bar, which in turn delivers economic success."

Three-quarters of respondents agreed that awards success can contribute to attracting and retaining new talent, with some reporting agency headcount growing by 100 per cent compared to the previous year following winning an award. Nearly 50 per cent of respondents said that an award contributed directly to a salary increase, with some going on to see salary rises of up to 30 per cent or more – proving that winning awards is also an important factor in career development and success.

Source:
Campaign India

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