Joemon (Joe) Thaliath, COO at Interface Communications since 2007, has been elevated as CEO of the agency, now rebranded as FCB Interface.
Announcing the elevation, Rohit Ohri, chairman and CEO, FCB Ulka Group, said, "Joe believes in putting people first and given the nature of our business I do believe that is the only way to grow a company. Not surprisingly, he commands fierce loyalty from his teams. The fact that Interface is today recognised as a top twenty agency is ample testimony to the strong partnerships and teams that Joe has built. I know that he will be a great partner to me in realising the group’s vision.”
Thaliath said, “It has been famously said that you grow when you stand on the shoulders of giants. It is exciting for me to be presented with this opportunity. FCB Interface is an agency that has always let its work speak for it. Today we are within striking distance of being in the top 10. It shall be our aim this year to inch closer to that goal. We shall do that by doing more of what we were doing before. Creating out-of-the-box ideas to make our brands bigger so we grow bigger. After all, good work works for everybody – us and our clients.”
Thaliath started off with FCB Ulka (then Ulka) in the South. When he took over as COO, current vice chairman Niteen Bhagwat was ED and CEO of Interface.
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