Campaign India Team
Nov 10, 2010

Jagran Prakashan unveils its new corporate identity

The new logo – Rising Sun has been designed by Ray + Keshavan/The Brand Union.

Jagran Prakashan unveils its new corporate identity

Jagran Prakashan Limited (JPL), India’s leading media and communications group, has launched the corporate identity of the brand with a new logo. The new logo depicts the “Rising Sun” and is derived from the word ‘Jagran’ which means awakening.  A press release from the Group highlighted that as a media conglomerate, JPL’s objective is to create enlightenment and there can be no better face for the brand than the Sun dispelling the darkness and ushering in light and warmth to the world.

The colour palette of red and yellow that has been used to develop the new brand identity is also energetic and optimistic. It is a contemporary rendition of the Sun that is highly distinctive and suitable for the modern, progressive organization that JPL aspires to be. The Jagran Sun is composed of overlapping layers, communicating the various businesses that work as one unified entity. The new logo has been designed by Ray + Keshavan/The Brand Union.

On the new identity, Basant Rathore, Vice President – Strategy & Brand Management, Jagran Prakashan Limited said, “This is indeed a proud moment for the organisation as it launches a cohesive corporate identity for the brand. Over a period of time, JPL has diversified into multiple platforms within the media space and today we are into Print, OOH, Activations, Mobile and Internet which with the launch of the new identity falls under one big umbrella.” 

He further added, “Currently, the Group’s perception is driven by the flagship brand – Dainik Jagran. There is limited awareness of the other operations. This is only natural, given that the other businesses are nascent. However, as we move forward, and as our other businesses gain momentum, it was important for us a group to make a move from a respected newspaper to an admired media conglomerate. This will help us enhance and communicate our breadth of offering and scale.”

Speaking on the occasion, Meeta Malhotra, Director, Ray+Keshavan, the creative agency added, “We were delighted to partner with Jagran to help them create value in their brand portfolio and create an integrated media powerhouse. Using the corporate branding opportunity, we have created a master brand. We strongly believe this will help Jagran in achieving Growth, Direction and Protection for the corporate brand.” 

Source:
Campaign India