Campaign India Team
Apr 05, 2018

Goafest 2018: Jagran Prakashan bags five metals in Publisher Abbys

The Times of India, ABP, DB Corp and Vijay Karnataka also bag Gold

Goafest 2018: Jagran Prakashan bags five metals in Publisher Abbys
In the Publisher Abby awards on day one of Goafest 2018, Jagran Prakashan bagged a total of five metals, including two Gold, a Silver and two Bronze.
 
Jagran Prakashan's Gold wins came for 'Amazon at your doorstep' and 'Creating the newspaper of day after tomorrow'. 
 
The Times of India also won two Golds. The wins came for '#NoConditionsApply - Shindoor Khela' and 'Times power of print'. 
 
ABP also won a Gold and Silver each. The Gold win was for 'Germasur'. 
 
DB Corp also won two metals, a Gold and Bronze each. The Gold win came for 'When a newspaper became a search engine for its young readers'.
 
Vijay Karnataka (Metropolitan Media Company) also won a Gold for the entry 'Children's Day - Letter to Prime Minister'. 
 
Here are the winning entries (view the tally below)
 
Category Sub-Category Entry No. Brand Caption Organization Metal
Publisher 1. Best marketing of a printed newspaper / edition 6 Dainik Jagran Creating the Newspaper of Day After Tomorrow Jagran Prakashan Ltd Gold
Publisher 1. Best marketing of a printed newspaper / edition 26 Vijay Karnataka Children's Day - Letter to Prime Minister Metropolitan Media Company Limited (MMCL) Gold
Publisher 1. Best marketing of a printed newspaper / edition 27 Dainik Bhaskar The Biggest Ever Newspaper Subscription Drive in India DB Corp. Ltd. Bronze
Publisher 1. Best marketing of a printed newspaper / edition 40 Mumbai Meri Hai Hindustan Times - Mumbai Meri Hai Hindustan Times Silver
Publisher 2. Best marketing of a printed magazine No Metal
Publisher 3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space 5 The Times of India NoConditionsApply : Shindoor Khela Times of India Gold
Publisher 3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space 12 Dainik Jagran Fields on Fire Jagran Prakashan Ltd Silver
Publisher 3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space 18 Dainik Jagran Bringing down the Mountains of Garbage Jagran Prakashan Ltd Bronze
Publisher 3. Best promotion of a CSR / Cause related Marketing initiative in traditional or online space 30 Tanishka-Google Internet Saathi Tanishka Women’s Dignity Forum’s 832 members have actively participated in the Internet Saathi Project, an initiative of Tata Trusts and Google and implemented the Internet Saathi Project in Maharashtra. The internet Saathis trained women in villages at remote and tribal locations from districts Nandurbar, Dhule, Chandrapur, Gadchiroli, Ratnagiri and Sindhudurg and also village clusters from Vidarbha and Marathwada region. as of now they have trained 425215 women Sakal Media Group Silver
Publisher 4. Best client-brand activation or display advertising innovation by a publisher 8 Dainik Jagran Amazon at your Doorstep Jagran Prakashan Ltd Gold
Publisher 4. Best client-brand activation or display advertising innovation by a publisher 12 Times of India Times Power of Print Times of India Gold
Publisher 5. Best use of  Native or Branded Content  for client brand-marketing by a publisher 2 Dainik Jagran Connecting the Devout with the Divine Jagran Prakashan Ltd Bronze
Publisher 5. Best use of  Native or Branded Content  for client brand-marketing by a publisher 5 ABP Pvt Ltd Germasur ABP Pvt Ltd Gold
Publisher 5. Best use of  Native or Branded Content  for client brand-marketing by a publisher 6 ABP Pvt Ltd Patanjali - Herb of the Week ABP Pvt Ltd Silver
Publisher 6. Best Digital Publication Advertising & marketing by a publisher via Web/App/Social No metals
Publisher 7. Best launch marketing of a new title of newspaper / magazine / digital publication 1 Dainik Bhaskar When a newspaper became a search engine for its young readers DB Corp. Ltd. Gold
Publisher 7. Best launch marketing of a new title of newspaper / magazine / digital publication 5 Sarkarnama ‘Sarkarnama.in’ is a digital platform focused on various aspects of politics. Launched in May 2017, ‘Sarkarnama’ instantly became popular and ‘go-to’ portal for political fraternity across Maharashtra.This portal not only provides news, but also helps readers to understand contemporary political scenarios through its quality content, in-depth analysis and huge pool of experts spread across the state. Sakal Media Group Bronze
 
Agency/Organisation Bronze Silver Gold Total Metals Total Points
Jagran Prakashan Ltd 2 1 2 5 30
Times of India     2 2 16
ABP Pvt Ltd   1 1 2 14
DB Corp. Ltd. 1   1 2 12
Sakal Media Group 1 1   2 10
Vijay Karnataka     1 1 8
Hindustan Times   1   1 6

 

Source:
Campaign India