Isobar has announced elevations across the country.
Anadi Sah has been given the role of executive creative director. This is in addition to his current role of lead innovation, technology and creative. Sah will head Isobar’s Innovation and Creative Unit at a national level along with Anish Varghese, chief creative officer, Isobar India.
Himanshu Arora, business head - Gururam has been elevated as associate vice president. Arora will be leading the agency’s business for the North region.
Aakriti Sinha, currently director, social media, is now national head for Isobar’s Social Media Practice and will be responsible for scaling up the agency’s social media solutions.
Madhura Ranade, director, business will take charge as head – branded content and partnerships, a new service offering from the agency. She will be responsible for driving content consulting and strategy.
Shamsuddin Jasani, group MD, Isobar South Asia, said, “We are preparing for the next stage of growth for Isobar India. We have identified the leaders of Isobar who will work with us to take the agency to greater heights. Anadi, Himanshu, Madhura, and Aakriti have played an important role in developing the vision and leadership needed to shape our business and brand strategy across our creative, marketing and technology functions. Their promotions will ensure we continue to power our India agenda and drive excellence in our experience-led transformation proposition.”