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Some years ago, when I was at TBWA\ Anthem, I was part of the team on the CNBC-TV18 account. The first communication task we managed to sell was an outdoor campaign. Very purist, with a minimum copy. One of the creatives read, “CEOs are more insecure than management trainees.”
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.