Media Research Users Council (MRUC), in association with Hansa Research, has released the fourth quarter results of Indian Readership Survey. Among the Top 10 publications, Dainik Jagran and Dainik Bhaskar, who lead the table at the top two positions, have lost readership as compared to Q3 2011. In Q4 2011, Dainik Jagran continues as the leader with 1.64 crore readers whereas Dainik Bhaskar registered second position with 1.46 crore readers. Rajasthan Patrika is the only other publication in the top 10 to have lost AIR in this edition of the survey.
IRS Q4 2011: Most publications in top 10 register growth
Among the top 10 dailies, Dainik Jagran, Dainik Bhaskar and Rajasthan Patrika have recorded marginal loss in AIR







