iProspect India has strengthened its leadership team through elevations.
Ankita Pande, previously AVP – operations, has been appointed as head of strategy. Pande will be based in Delhi and will lead strategy across India.
Venkat Gavaskar Dontha has been appointed branch head - West. He was AVP - SEO prior. Dontha will be based in Mumbai.
The duo will report to Rubeen Singh, CEO, iProspect India.
Further, Shipra Tandon, strategist – content marketing, has been elevated to head the agency's new content marketing division 'Intelligent Content'. This business line will primarily facilitate the use of content in digital performance. She will report into Srikar Nagubandi, SVP – operations and is based in Mumbai.
Singh said, “Various factors such as changing industry dynamics, enhancing the client experience, ensuring best interests of the business and doing justice to the skill sets of some of our leaders, demand that we always have a passionate and result-oriented leadership team at the helm. The strategy and content marketing pieces take top priority at iProspect India as we move forward and are crucial elements of our growth, which will feed into business development and client servicing. I am positive each one who has taken up the mantle of these recently minted roles will work to add greater value and prove to be successful for the company, clients, teams and the industry at large – I wish them luck.”