IPL, WPL 2023: All the brand partnerships

Read about all the deals here

Mar 02, 2023 02:02:00 PM | Article | Campaign India Team Share - Share to Facebook

Brands have started their tie-ups ahead of the women's IPL and the men's tournament. 


In this story, read about all the associations ahead of the tournaments which kick off on 4 March and 31 March respectively.


Last updated at 14:27 hours on 30 March.


Fino Payments Bank teams up with Rajasthan Royals 


Fino Payments Bank has announced that it has renewed its association with Rajasthan Royals for season 16 of IPL, as the team's digital banking partner. With this association, the brand aims to strengthen its digital footprint by engaging with the franchisee’s follower base. 


Rishi Gupta, managing director and CEO, Fino Payments Bank, said, “Partnerships are critical for our success. Our tie-up with Rajasthan Royals last season was an innovative first for us that allowed our brand to engage with cricket lovers across the country. We value this relationship and are excited to renew our association which helps take our engagement with the team’s fan base to the next level. It will be a win-win proposition as we continue connecting with new customer segments and create avenues for cricket fans to explore Fino’s digital banking and savings account offerings.”


Anand Bhatia, chief Marketing officer, Fino Payments Bank, said, “There are synergies in our brand values. Both the brands are a lot about consistency, competency, sincerity and being very down to earth. And importantly always take a long-term view of things. Season 16 of the league is a great platform to promote our digital banking proposition, FinoPay. The excitement of engaging with a younger tech-savvy audience and a sense of pride in the association all works well for both. With RR establishing a base in Guwahati, North East is another common point as it is a growth market for both brands.”


Jake Lush McCrum, chief executive officer, Rajasthan Royals, said, "We are delighted to be renewing our association with Fino Payments Bank for the upcoming season. We were extremely pleased with the positive impact we had on the successful expansion of their financial services across the country, especially the far-reaching areas, given the ever-growing need for digital transformation. We are looking forward to accelerating their overall growth in Rajasthan and other parts of India." 

Timex begins its time with Gujarat Titans
Timex has announced its partnership with the IPL as its official timekeeper. Through this partnership, Timex and Gujarat Titans will focus on delivering some of the best moments to their audience. The Timex branding will also be visible on the trouser of the Gujarat Titans.
Deepak Chhabra, managing director, Timex Group India, said, "We are exhilarated to be associated with the Gujarat Titans for the upcoming Tata IPL season. Cricket is more than just a sport in India, it's a passion that unites the entire country. We believe that our association with the Gujarat Titans will help us connect with our customers and fans on a deeper level; the widespread love for the Tata IPL shall further enable us to reach out to a wider consumer base as well.”
Arvinder Singh, COO, Gujarat Titans, said, "A legacy brand that has produced quality watches over the years, Timex continues to set high-standards. Gujarat Titans are proud to sign a partnership with an iconic brand, which reflects similar values. We welcome them on this journey and look forward to a great partnership.” 
Sunfeast Supermilk partners Chennai Super Kings 
Sunfeast Supermilk, from the house of ITC Foods, has announced its association with Chennai Super Kings (CSK) as its official strong biscuit partner. With this partnership, the brand aims to encourage fans to not only do a normal whistle, but a strong whistle for their favourite team.
Ali Harris Shere, chief operating officer, biscuits and cakes cluster, foods division, ITC, said, “We are thrilled to be partnering with Chennai Super Kings. This association is a perfect match, as two Strong brands are coming together to provide a wholesome experience to consumers. We wish Chennai Super Kings the very best for a strong win this season. We are excited to launch our campaign TVC to announce the association and encourage fans to become Super Fans by consuming a strong milk biscuit and doing a strong whistle. Supermilk will be doing a plethora of activities this  season to bring in excitement for both consumers and fans alike.”
Kasi Viswanathan, CEO, Chennai Super Kings Cricket, said, "We are excited to welcome Sunfeast Supermilk as the Official Strong Biscuit partner of Chennai Super Kings . Sunfeast Supermilk is a brand that resonates with our team's values, and we look forward to working together to provide our fans with a great snacking experience." 

Bombay Shaving Company joins hands with Rajasthan Royals

Bombay Shaving Company has entered into a partnership with the Rajasthan Royals as its official grooming partner. It has also introduced the 'Exclusive Royals Edition', a co-branded range of shaving and grooming products to celebrate the homecoming of the team, and provide young cricket loving Indians an authentically uplifting grooming experience.
Deepak Gupta, co-founder and COO, Bombay Shaving Company, said, "Despite its rich tradition and associations with impressive personalities and glamor, Rajasthan has been curiously underserved by grooming brands. In a short period, we've been able to build a meaningful presence in the state. With the homecoming of the team, and through this unique range, we wanted to authentically participate with the fans of RR and the beautiful state of Rajasthan. We have a long term view on Rajasthan, and will do our best to enable a young aspirational generation of people to Look and Feel Like A Royal - through an exciting range of products, meaningful campaigns (right through the season) and some exciting 'always on' rewards - like 'royal vacations' - something that most folks look forward to with the onset of summers. We want to be a brand of choice not only through products, or through the tournament, but long term meaningful associations, which this partnership truly symbolises." 
Alok Chitre, chief business officer, Rajasthan Royals, said, "Bombay Shaving Company is one of the most exciting young brands in the country today. Their products are delightful and the people and brand have a unique vibe that blends beautifully with our young, energetic, yet Royal spirit. This product-centric deal is special, and we couldn't have asked for a more natural fit." 

Ubon partners with Rajasthan Royals 


Ubon has announced its sponsorship with Rajasthan Royals as the official headgear and audio sponsor for the upcoming T20 competition. The team will have the brand's logo imprinted on their helmets and caps throughout the tournament.


Lalit Arora, co-founder, Ubon, said, "We are delighted to be associated with the Rajasthan Royals, one of the most iconic teams in the competition and to multi-fold the energy and excitement in the arena. This partnership reflects our commitment to bringing high-quality products and experiences to consumers across India. We believe that this tournament is the perfect platform to showcase our brand, and we are excited to support the Rajasthan Royals as they take on the best teams in the league."


Alok Chitre, chief business officer, Rajasthan Royals, said, “We are excited to associate with UBON, which is a marquee audio brand in the country. Ubon’s brand values are driven by innovation and enthusiasm, which we aim to fully support. I am confident that through this partnership, the brand will be able to scale heights and reach out to potential consumers around the country.”



BCCI gets Herbalife as official partner


Herbalife has announced its partnership with the Board of Control for Cricket in India (BCCI) to become one of the official partners for the Tata Indian Premier League (IPL) 2023. With this association, the brand aims to help athletes optimise their performance through science-backed food products. 


Ajay Khanna, senior vice president and managing director, Herbalife India, said, “We are thrilled to be associated with one of the biggest sporting events in India and worldwide. Herbalife is known for its association with hundreds of world-class athletes and sporting events. It is a matter of pride for us to add IPL to that list. It is an exciting time for cricket, and this partnership truly reflects our passion for this incredible sport. This also bolsters Herbalife’s mission for better nutrition, empowering people to achieve their full potential through healthier choices for health and wellness.”


Bira 91 partners with five IPL teams



Bira 91 has announced a partnership with five IPL teams. The beer brand will serve as an official partner for Mumbai Indians, Delhi Capitals, Royal Challengers Bangalore, Kolkata Knight Riders and Sunrisers Hyderabad. Last year, the brand partnered with Delhi Capitals. 
Ankur Jain, founder, and CEO, Bira 91, said, “As a brand deeply rooted in cricket culture, Bira 91 is thrilled to be the official partner for each of these amazingly talented teams. As the worlds of cricket and beer both undergo a generational shift, fans and consumers crave new and flavorful experiences. Addressing this change of guard through our multi-year partnerships, our intent is to elevate the cricket-viewing experience amongst Indian consumers. "


Qatar Airways and RCB announce partnership




Qatar Airways has announced a partnership with Royal Challengers Bangalore which will see the airline's logo on the front jersey of the IPL team for three years.


The 2023 edition of the men's IPL will be held between 31 March and 28 May.

Through the partnership, the airline's leisure division - Qatar Airways Holidays, is launching travel packages which will allow cricket fans to attend an IPL match the M Chinnaswamy Stadium. 
Akbar Al Baker, group chief executive, Qatar Airways, said, "We embark on a new journey with the addition of the Royal Challengers Bangalore to our extensive sports portfolio. The team has a passionate fanbase and a well-represented list of cricket legends that have played for the team. Cricket is a global game with a world-wide audience and is a powerful means of uniting people of different backgrounds. From start to end, our RCB packages will take the fan experience to the next level with a seamless journey to witness world-class cricket and entertainment. Qatar Airways regards India as an important market where we operate non-stop flights from 13 Indian cities. We are excited to partner with RCB over the next three years in what we trust will be a successful alliance."
Prathmesh Mishra, chairperson, Royal Challengers Bangalore, chief commercial officer, Diageo India, said, “We are thrilled at the potential of the RCB - Qatar Airways partnership. The synergies between both brands serve as a robust platform to build a very strong marketing association over the next three years and beyond. Qatar Airways has a strong demonstrative history of activating world class sports marketing partnerships and we hope the RCB partnership is just as successful. The partnership and its activation will be a benchmark in the Indian sports ecosystem and adds to the aspiration of RCB on its pathway to becoming a global cricketing powerhouse and a lifestyle brand.”


RCB gets Ampere as its EV partner


Ampere has announced its partnership with Royal Challengers Bangalore as its official EV (Electric Vehicles) partner for the upcoming T20 league. The brand aims to showcase its collaboration through the team's cheer squad, called the ‘Ampere Take Charge Squad’. The outfits and musical instruments will be made of sustainable materials and upcycled scrap, thereby reflecting the brand’s commitment towards creating a greener future. The collaboration will also include cricket-themed retail experiences and on-ground activations. 


Croma partners with Gujarat Titans


Croma has announced its partnership with Gujarat Titans for IPL 2023 season as the official electronics partner. Through this sponsorship, the retail brand aims to boost its connection with cricket fans and reinforce its vision to become an omnichannel electronics retailer in India amongst the youth. 


Chennai Super Kings onboards Garuda Aerospace   


Garuda Aerospace has announced its association with Chennai Super Kings as its official drone partner. MS Dhoni, cricketer is the brand ambassador and shareholder of the company. The partnership aims to bring cricket and technology together for fans across the globe. 



Kolkata Knight Riders gets MyFab11 as principal sponsor



MyFab11 has announced its partnership with Kolkata Knight Riders (KKR). With this partnership, the brand will be the front jersey sponsor for KKR's official jersey. Furthermore, MyFab11 has rolled out a brand activation #TicketToEden, the contest winners will win merchandise and tickets to KKR matches. 


Rario associates with Gujarat Titans



Rario has announced its association with Gujarat Titans for IPL. The partnership will offer exclusive digital player cards of the team to fans across the world for three years. This is the second Tata IPL team that Rario has partnered with this month, the first being Punjab Kings.



SportsBuzz11 partners with Delhi Capitals for WPL 


SportsBuzz11 has announced its partnership with Delhi Capitals as the official fantasy partner and back-of-jersey sponsor for the ongoing Women’s T20 League. 


The brand's logo will be featured on the back of the match and training jerseys of the Delhi Capitals team throughout the competition.


Celio-Mumbai Indias partnership
Celio India has collaborated with Mumbai Indians to roll out its range of merchandise. The range includes t-shirts, polos, pants and vests. 
Satyen Momaya, CEO, Celio India said, “Celio India is excited and proud to be associated with the iconic Mumbai Indians cricket team. After various successful collaborations in 2021 and 2022, we have created a stylish collection of apparel, for all their passionate fans, so they can show their support in style! The collection includes a variety of options – there’s something for everyone. Plus, it’s now available online as well as in stores. So now’s the perfect time to show your team spirit for Mumbai Indians with Celio India.” 

Mia by Tanishq partners with RCB

Mia by Tanishq has partnered with Royal Challengers Bangalore's women's team as its principal sponsor. This follows the brand's association with the women athletes at the Olympics in 2021. 
A film has been released featuring Smriti Mandhana, Renuka Singh and Richa Ghosh.
Shyamala Ramanan, business head, Mia by Tanishq, said, "Our association with RCB women's team is a matter of great pride. Mia celebrates the modern woman achiever, who is fiercely independent, liberated, unapologetic about her choices, exuberates confidence, is a go-getter, and whose aura lights up everyone's lives. All the women players are trailblazers and each one of them is independent, a dreamer, an achiever, and self-expressive - they espouse everything that a Mia woman is. The association has brought in perfect synergy as Mia is a brand for the contemporary Indian woman who believes in realising her dreams and that she is limited only by her vision which is exactly what our athletes believe in." 
Rajesh Menon, head and vice president, RCB, said, “RCB is thrilled to partner with Mia by Tanishq, a brand that fits perfectly with our vision on the WPL franchise and how we wish to scale our marketing program with the help of like-minded partners. We look to build on the integrated marketing & communication plan from this season to a longer-term partnership.” 
Zuno General Insurance ties up with Royal Challengers Bangalore
Zuno General Insurance (formerly Edelweiss General Insurance) has partnered with the Royal Challengers Bangalore team for the Women's T20 League 2023. 
Shanai Ghosh, MD and CEO, Zuno General Insurance, said, "We are thrilled to partner with the Royal Challengers Bangalore team. At Zuno GI, we love to support new thinking and new ideas – the WPL is a great new platform for women’s cricket in India and will definitely take it to new heights. Wishing the RCB team a successful Women’s T20 campaign.”
Rajesh Menon, head and vice president, Royal Challengers Bangalore, said, “We are glad to partner with Zuno General Insurance on the inaugural WPL season and we look forward to exploring synergies between both our brands and looking at a long-term view on the association.”
Equitas Small Finance Bank partners with Gujarat Titans
Equitas Small Finance Bank has signed a partnership with Gujarat Titans which makes the former the ‘banking partner’ for the 2022 IPL champions. 
With this, the Equitas Small Finance Bank logo will be a part of team's helmet for the 2023 season. 
Murali Vaidyanathan, senior president and country head, Equitas Small Finance Bank, said, “Equitas Small Finance Bank is excited to associate with a team like Gujarat Titans, which won the championship title in its first-ever IPL season. Through this partnership with a progressive and young team, we will be able to strengthen our association and extend our reach to a diverse segment of our population. The ‘progressive champion’ campaign is in line with the philosophy of our brand of progressive banking. We are a new-age bank that understands the evolving needs of the customer through an ideal platform to build a sustainable society and a responsible tomorrow. Furthermore, our association with the game of cricket also nourishes our relationship with the customers as we engage through the mode of entertainment that exhibits the bank’s core values of being fair and transparent.”
Colonel Arvinder Singh, COO, Gujarat Titans, said, “The Gujarat Titans have showcased their commitment to excellence on and off the field since inception. We have always believed in futuristic, innovative and customer-friendly businesses which symbolise a progressive approach – an ethos shared by Equitas. I am delighted to welcome them to the Gujarat Titans family and look forward to a fruitful association.”
Delhi Capitals partners with Navyasa by Liva
Navyasa by Liva has announced its partnership with Delhi Capitals for the Women's Premier League. The Delhi Capitals team players will adorn the Navyasa by Liva logo on the lead arm of their official jersey, through the course of the tournament. 
Manmohan Singh, chief marketing officer, Grasim Industries | Pulp & Fibre, said, "We are excited to partner with Delhi Capitals team for the upcoming Women's IPL. This partnership provides us with an opportunity to showcase our brand's ethos of empowering women and celebrating their individuality. We look forward to creating a unique and unforgettable experience for the fans."
Priyanka Priyadarshini, AVP, Grasim Industries | Pulp & Fibre, and brand head Navyasa by Liva, added, "We celebrate Delhi Capital team’s versatility and achievement through this disruptive association. Can’t be a better way to mark the first anniversary of the brand and celebrate International Women’s Day this year."
Dhiraj Malhotra, CEO, Delhi Capitals, said, "We are thrilled to have navyasa by liva on board as our partner. They are synonymous with the modern Indian woman, and we couldn't be happier to associate with a brand that champions women empowerment the way navyasa does.” "The partnership between navyasa by liva and Delhi Capitals is a perfect fit, as both brands are dedicated to promoting empowering women to express themselves freely. The upcoming Women's IPL in 2023 is expected to be a game-changer for women's cricket in India, and navyasa by liva is proud to be a part of this historic event."
UP Warriorz partners With Patanjali Ayurved
The UP Warriorz has announced Patanjali Ayurved as the team’s principal sponsor for the 2023 Women’s Premier League. The team is sporting the Patanjali Ayurved logo and name on the front of the jersey in all their games in the WPL 2023. 
Acharya Balkrishna, managing director, Patanjali Ayurved, said, “Patanjali Ayurved Limited is extremely proud to be associated with the UP Warriorz, one of the teams in the historic Women’s Premier League. This association gives us a chance to be part of a bigger movement wherein we are able to support the growing women’s sporting ecosystem. The WPL will be one of the most watched tournaments this year and this partnership not only allows us to grow our brand but also places in the spotlight in terms of encouraging women empowerment.”
Rajesh Sharma, managing director, Capri Global Holdings, said, “We are very happy to have Patanjali Ayurveda as our Principal Sponsor at the UP Warriorz and we are hopeful that this partnership will only help both teams. One of the biggest names in their industries, the ambition and drive towards excellence that is there in Patanjali is very much in line with how we want to make an impact and reach out to the people in the state of UP. We look forward to this association helping us achieve greater heights.”  
Mumbai Indians announces seven brands as partners for WPL 
Mumbai Indians has announced that it has partnered wtih seven brands for the inaugural season of the Women's Premier League. 
The team will have Lotus Herbals (front of the jersey) and Ashok Leyland (back of the jersey) as principal partners. Dream 11 and Sonata Software are associate partners whose logos will be on the lead and non-lead arm. Usha, Max Life Insurance and Nutrizoe are the official partners, with Usha taking up the lead spot on the cap and helmet. 
Lotus Herbals, Ashok Leyland, Sonata Software, Max Life Insurance, and Nutrizoe join Mumbai Indians for the first time, with Dream 11 and Usha continuing their association with the men's team.
Rario partners with Punjab Kings
Rario has partnered with Punjab Kings (PBKS) to offer its digital player cards to fans globally for three years. 
Ankit Wadhwa, co-founder and CEO, Rario, said, “As a passionate cricket fan and an entrepreneur, I am thrilled to announce our partnership with one of the most popular and leading IPL teams. Our goal is to revolutionise the fan experience by leveraging the latest technologies to bring the excitement and energy of the game straight to the fans. We are dedicated to providing an immersive, interactive and engaging experience for cricket fans everywhere. I am confident that our partnership with the Punjab Kings will be a game-changer for Cricket fans and the ecosystem.”
Satish Menon, CEO, KPH Dream Cricket, said, “We at Punjab Kings actively look for partnerships to help our fans get closer to us. The Rario partnership is a great opportunity to engage with our fans before the new IPL season begins. We hope our fans enjoy connecting with us through the Rario experiences.”
Delhi Capitals and JSW Paints extend partnership 
Delhi Capitals has announced its collaboration with JSW Paints as the team’s principal sponsor for the inaugural season of the Women’s Premier League scheduled in Mumbai from March 4-26 March 2023. As part of this brand collaboration, all the Delhi Capitals women’s team will wear the JSW Paints logo on the front of their match and training jersey throughout the entire duration of the tournament.
Bisleri signs three-year deal with Delhi Capitals
Bisleri has announced its partnership with Delhi Capitals as its official yydration partner. The Parle-owned brand which has been acquired by Tata has been an IPL partner with Mumbai Indians and Gujarat Titans. The brand has signed a three-year deal with Delhi Capitals.
Jayanti Chauhan, vice chairperson, Bisleri International, said, “Delhi Capitals is one of the top teams, enthralling audiences over the years with their high-octane performance. Our collaboration with Delhi Capitals is central to our advocacy of the importance of hydration and staying fit and healthy. With this association, we have now partnered with three of the leading sports franchises in the country.”
Dhiraj Malhotra, chief executive officer, Delhi Capitals, said, “We are delighted to have Bisleri on board as our hydration partner for the next three IPL seasons. A household name, and one of the most trusted brands in the packaged drinking water industry, Bisleri is a fantastic addition to the Delhi Capitals family. We welcome them aboard and look forward to a long and fruitful association.” 
Kajaria ties up with RCB 
Kajaria Tiles has partnered with Royal Challengers Bangalore (women). The brand has associated with the team as a principal and front jersey sponsor for Royal Challengers Bangalore.
Rishi Kajaria, joint managing director, Kajaria Ceramics, said, “We have been waiting for an opportunity to support Women’s cricket and the Women’s T20 League is the perfect platform. RCB is a team which has a very strong fan base and digital presence, and we are excited to partner with them to promote our shared ethos of Women Empowerment, our Women’s cricketers are among the best in the world and the Women’s T20 League will help bring their talent to the fore. The Women’s T20 League will have a great impact on Women’s cricket, and we are excited to be a part of a team that will no doubt inspire the next generation of girls to take up sports.”
Rajesh Menon, head and vice president, Royal Challengers Bangalore, said,” We are delighted that Kajaria, an established Indian brand is our title sponsor for the inaugural women’s T20 league. We appreciate their partnership and support as we endeavor to play a key role in building and scaling the league.”


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