Campaign India Team
Jun 12, 2018

Investica appoints Media Kinnect

The agency will handle the mutual fund distribution company's digital media mandate

Investica appoints Media Kinnect
Media Kinnect has won the digital media mandate for Investica, a mutual fund distribution company in India.
 
Investica positions itself as a holistic platform for all mutual fund investment needs. The brand had recently rolled out two films conceptualised by Ogilvy.
 
Ronak Agrawal, CMO, Investica, said, “Looking at the core digital expertise and domain depth the team of Media Kinnect brought to the table, it was the perfect choice for Investica's media business since the plan is to be a digitally focused brand in the mutual funds aggregation business.”
 
Rohan Mehta, CEO, Social Kinnect, said, "Investica is amongst the fastest growing mutual fund apps in the country. We're proud to be invested in this relationship to take them to newer heights. Our synergies with Investica have aligned on a more strategic level keeping in mind their vision and business objectives. With our deep domain expertise in driving brand recognition and performance in the BFSI space, the aim is to establish Investica as a best-in-market product in the mutual funds space.”
 
Source:
Campaign India

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