Staff
Sep 30, 2009

Internet advertising spending 'overtakes TV'

Online became the top earning UK medium, ahead of TV for the first time, in the first half of 2009, according to a report by accountant Price Waterhouse Coopers (PWC).Prepared for the Internet Advertising Bureau, and leaked to Reuters, the report found that internet expenditure grew to 1.75 billion pounds, making up 23.5 per cent of the total.TV took 21.9 per cent of the market, with press and DM on 18.5 per cent 11.5 per cent respectively.Guy Phillipson, chief executive of the IAB, told Reuters: "This is a significant milestone..

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

14 hours ago

Xiaomi turns mispronunciation into marketing mayhem ...

The brand’s festive film revives MTV Roadies-style drama, complete with sibling squabbles, nostalgia, and a clever twist on how you say ‘Xiaomi’.

16 hours ago

Havas ‘could be interested’ to buy or partner with ...

Japanese agency group is 'too big' to buy outright, Havas said.

16 hours ago

Ronald McDonald House launches emotional campaign; ...

Family Stays highlights comprehensive care as the organization aims to double the number of families served by 2030.

16 hours ago

Trust is the new creative brief

Clicks, conversions, and attention are no longer a given for any brand. They must be earned. And the price of entry is credibility.