Innocean ropes in Bob Isherwood as worldwide creative advisor

Innocean Worldwide has announced the appointment of Bob Isherwood as worldwide creative advisor. The Australia-born former worldwide creative director of Saatchi & Saatchi will lead the newly formed Global Creative Council at Innocean, an official statement said.

Kun-Hee Ahn, global CEO, Innocean Worldwide, said, “We understand the importance of creativity in building our clients brands – world-leading brands deserve world leading creativity. There is no one better on the planet to help us in this objective than Bob Isherwood who will lead our newly formed Global Creative Council”

Isherwood said, “When Innocean first reached out to me it was with the purpose of a single meeting to help them set up a Global Creative Council. As we talked though, I began to build a strong connection to Mr Ahn, both his values and his vision. So it seemed a natural next step to go beyond just helping shape the Council to playing a part in bringing it to life, and purpose.”

And added, "I also love that Innocean is owned by Hyundai. They have a vested interest in the agency becoming one of the most creative networks in the world. For Innocean that’s a great aspiration, especially when it’s partly driven by your largest client.”

For 12 years, Ishwerwood was responsible for communications ideas Saatchi & Saatchi created for corporations including Proctor & Gamble and Toyota. Under his leadership, the agency network won almost 8,000 'significant' awards, the note added.



Isherwood has been elected to the Clio Hall of Fame in the US, and the Writers and Art Directors Hall of Fame in Australia.