InMobi and NDTVConvergence have announced an exclusive partnership for bringing mobile ads to consumers on NDTV’s mobile applications. This partnership is expected to make it easier for advertisers to reach premium mobile consumers on NDTV’s applications.
“Mobile is a critical part of NDTV’s growth strategy. We were the first movers in the media app space in India and continue to build on the leadership position with continuous innovation in this space. InMobi’s rich media technology and mobile ad platform will help us monetize NDTV’s premium content on mobile devices. InMobi was an easy choice for us as it delivers scale and reach to publishers that remain unrivalled in the Indian market,” said Vikram Chandra, group chief executive officer, NDTV.
Atul Satija, vice president and managing director, APAC, InMobi said, “NDTV’s mobile applications on the iPhone and Android platform have been immensely popular in India and abroad. Advertisers will now be able to reach their target audience wherever they are, through this partnership.”
Under the terms of the partnership, InMobi will have exclusive rights to monetize NDTV’s mobile applications for Apple iOS and Google Android devices in India and international markets.