Indira IVF extends association with Madison by handing traditional mandate

Madison Media has announced that it has bagged the media mandate of Indira IVF.

 

This follows the agency winning the digital account for the company. The traditional media account will be handled by Madison Media Sigma.

 

Nitiz Murdia, director, Indira IVF, said, “Indira IVF is on a positive growth trajectory and our mission is to increase our geographical visibility and footprint so that every Indian couple's dream of parenthood can be realized. We are excited to partner with Madison Media on our journey to make Indira IVF the foremost organization in the country”.

 

Vikram Sakhuja, partner and Group CEO, Madison Media and OOH, said, “A few days ago, we won the digital mandate for Indira IVF and now, Madison has been trusted with media duties. We look forward to this association with India IVF.”

 

Vanita Keswani, CEO, Madison Media Sigma, added, “Another great win in a short duration. We’re thrilled that Indira IVF has trusted us as their agency of record for media.”