IMS Internet Media Services (IMS), a digital ad sales and media company in Latin America, which is a subsidiary of Sony Pictures Networks has reached an agreement to acquire a majority stake in Httpool.
Httpool is an international cross channel ad network. Along with a presence in India, it has 18 other offices spread across Europe and Asia.
The deal is subject to regulatory approval.
Httpool India was founded in 2010 and has offices in Mumbai and Delhi.
Gastón Taratuta, CEO and founder, IMS, said, "This acquisition will enable IMS to develop some of the highest-potential geographies across Europe and Asia, and create a truly global company. IMS and Httpool together can offer an end-to-end solution in digital marketing campaign delivery, helping partners with our deep knowledge of local markets, and empowering local publishers, advertisers and 1000s of digital professionals and entrepreneurs. Httpool and its team established an amazing international position, developed complementary ad technologies and share the same entrepreneurial values as IMS. By joining forces, the two groups can make a lasting impact on the broader digital ecosystem through continuous innovation, openness, creativity and partnerships.”
NP Singh, CEO, Sony Pictures Network, said, "With the coming together of IMS and Httpool, we enhance our digital offerings to include superior services for ad targeting and delivery. Moreover, this allows SPN to augment its service offerings to an already robust list of advertisers. This initiative will go a long way in helping us grow our digital business."
Sunny Nagpal, co-founder and MD, Httpool India, added, “We have always been committed to providing cutting edge technology and media products along with exceptional services with access to best practices, and joining the Sony-IMS family enables us in taking this ambition forward. Integration of Sony’s eminent presence in the country and Httpool’s expertise will further elevate the digital advertising experience for all our partners and provide us with a platform to create a greater impact in an exhaustive market like India. This association will not only help Httpool India to showcase our expertise but also fuel our growth to help expand our proprietary solutions across the market.”
IMS is headquartered in Miami.