The Indian Cricket League (ICL) has launched a digital campaign for its second season that kicked off on October 10th 2008. MSN is the official technology partner for the forthcoming season.
As part of this partnership, MSN India has built a special page --http://sports.in.msn.com/specials/indiancricketleague.aspx -- for users to catch the ICL action. MSN India will also have live webcast of all the matches on video.in.msn.com during match times, and post-match updates can be found through on-demand video under the ICL special section on MSN. MSN India also features the scorecard for all the ICL matches on its home page, Cricket Home Page as well as MSN Messenger. The portal also has an interactive contest 'Clicket' (http://specials.msn.co.in/clicket/) which is available to users on match days.
Shariq Patel, senior VP, marketing and operations, ICL said, “We at the ICL, were the first cricket body from India to appreciate the digital demands of the cricket fans in the country and subsequently saw the launch of the official ICL website 2007. Our initiatives on the digital front is an ongoing process to meet up to the demands of the rapidly growing cricket fan base who follow the game through the digital medium.”
ICL has also tied up with eBay India to offer cricket fans the chance to participate in online auctions, where they can bid and win ‘live experiences’ like television panel participation and commentary box presence at the on-going ICL 20s Indian Championship.
ICL is also tying up with a leading gaming company to develop and distribute a mobile game. The game can be downloaded by the users by sending GAME ICL on 57575.
ICL has also launched nine new websites in addition to the existing www.indiancricketleague.in, each dedicated to an individual team.