Campaign India Team
Jan 28, 2019

I&B Ministry hikes advertisement rates for private TV channels

It signifies an increase of 11 per cent over 2017, for most private TV channels.

I&B Ministry hikes advertisement rates for private TV channels
On the back of revising advertising rates for the print medium, the Ministry of Information and Broadcasting has revised the advertisement rates offered by the Bureau of Outreach and Communication (BOC) to private TV channels.
 
The revised rates have been announced on the basis of a Review Committee constituted by the Ministry which submitted its report on 1st January, 2019. The revision would lead to an increase in rates of around 11 per cent over the rates of 2017 in respect of most of the private TV channels while it could be of higher percentage for some others, as per their reach and TV ratings. 
 
Differential rate structures for news and non-news channels will be offered, depending upon their overall reach in the country. The decision will also make it easier for TV channels to be empanelled with BOC in order to take advantage of the higher rates.
 

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Gozoop Group elevates Amyn Ghadiali to India ...

He will spearhead the agency's initiatives across its digital vertical, GZ Creative Digital, overseeing revenue management and campaigns in addition to driving integrated business operations.

2 days ago

Paris 2024: Pressure is on brands to produce in big ...

From fashion to athletics, the Paris Summer Games promise it all. But what often delivers for brands every four years are the unscripted moments.

2 days ago

The Sleep Company earmarks nearly INR 80-85 crore ...

Eyeballing INR 1000 crore revenue within three years, the comfort-tech brand has allocated nearly one-third of its expenditure towards brand building.

2 days ago

Criteo collaborates with Microsoft Advertising to ...

This expanded relationship is intended to help address fragmentation in the fast-growing retail media landscape.