Campaign India Team
Aug 30, 2011

IAMAI estimates mobile internet users to touch 46 million in September

According to the report, mobile internet usage has been witnessing a 15% growth quarter on quarter

IAMAI estimates mobile internet users to touch 46 million in September

According to ‘Mobile Internet in India’ report published by the Internet and Mobile Association of India (IAMAI) and IMRB, the number of mobile internet users is set to touch 46 million in September 2011. The report also observes that mobile internet usage has been witnessing a 15% growth quarter on quarter.

Commenting on the findings of the report, Dr. Subho Ray, president, IAMAI said, “India is witnessing a healthy growing usage of mobile internet. The convenience of accessing internet on the move coupled with good tariff plans and connectivity has ensured growth of the segment. Going by the quarter-on-quarter growth, the mobile internet sector will continue to grow at a fast pace.”

The report indicates that 70% of the claimed mobile Internet users (urban India) belong to the Top two SECs i.e. SEC A and SEC B. Along similar lines, about 55% of the claimed mobile Internet users are from the top eight Metros (Mumbai, Delhi+NCR, Kolkata, Chennai, Bangalore, Hyderabad, Pune and Ahmedabad). Additionally, about 63% of the active mobile Internet users are from the same regions.

Source:
Campaign India

Related Articles

Just Published

21 hours ago

Cannes Lions 2025: India adds two bronze Lions on ...

Day four at Cannes Lions 2025 saw modest wins for India in 'Brand Experience & Activation', while top honours remain up for grabs.

22 hours ago

Meta expands Advantage+ with Gen AI ad creativity ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

23 hours ago

Reddit launches two AI advertising tools to usher ...

Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.

1 day ago

Emotional marketing: Connecting with customers on a ...

As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of consumer preference, says The Marcom Avenue founder and director.