IAA kicks off ‘Conversations’: ‘Spirituality and Consumerism: Can they co-exist?’

The International Advertising Association (IAA) India Chapter has launched another thought leadership platform - ‘IAA Conversations’. The first edition will feature spiritual leader Sadhguru Jaggi Vasudev in conversation with Ogilvy & Mather’s Piyush Pandey in Mumbai, on 6 January 2014.

The duo will engage in a conversation on the topic: ‘Spirituality and Consumerism: Can they co-exist?’

IAA Conversations will seek to get industry leaders to share perspectives on topics of relevance in today’s marketing world, informed an IAA statement. It is meant to be a series of ‘inspiring, informative and insightful dialogues with global thought leaders’, it added.

Srinivasan Swamy, president, IAA India chapter, and VP - development, Asia Pacific region, IAA, said, “It is exciting for us to begin 2014 on such a high note. IAA Conversations will bring stalwarts from all walks of life to a common platform and discuss how marketing and communications world can progress and prosper in the ever changing environment. This is part of the IAA India Chapter endeavour to reach out to as diverse an audience as we can; bringing experiences from eclectic and charismatic people. We are grateful to Sadhguru Jaggi Vasudev for being part of the first in the series.”

The event will also witness the launch of ‘Three truths of well-being’, a book authored by Sadhguru Jaggi Vasudev.