Dentsu India has bagged the creative mandate of gesture-controlled smartwatch maker Hug Innovations, following a multi-agency pitch.
The brand's digital duties will be handled by DAN agency Isobar.
A print and digital campaign will be rolled out soon with the metros to be targeted first, informed Vidya Sankar, VP, Dentsu India.
Raj Neravati, founder and CEO, Hug Innovations, said, “Dentsu's passion and belief in the Hug smartwatch caught our attention right from the first conversation. Their creative ideas were clear and modern and the category positioning was sharp. We are very excited to partner with Dentsu, and their ability in positioning Hug as a brand as well.”
Simi Sabhaney, CEO, Dentsu India said, “We look forward to creating some great work for Hug, a brand that is poised to redefine the smartwatch category in India.”
Sankar said, “We are delighted to partner with Hug. It’s an interesting category to work on and has tremendous potential to deliver great work both offline and in the digital space. Our understanding of the category, strategic direction and our integrated approach nailed the win.”
Rahul Vengalil, business head, Isobar, added, “We are excited to be working with Hug, world’s first gesture control smartwatch. This is a great opportunity to build a brand ground up using all mediums effectively, with digital being a very important part of the marketing mix.”
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