Advertising Opinion
Warwick Cairns Mark Stockdale Kathryn Patten
Apr 23, 2025

Here’s a thought: The ad industry still needs big personalities

While personality cults around agency founders seem a relic of a less enlightened past, three experts argue that to break the rules and take back control, advertising needs at least a few larger-than-life figures.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Adobe launches ad making tool for small businesses

1 Adobe launches ad making tool for small businesses

When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

2 When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

Razorpay hands over the mic, not the message

3 Razorpay hands over the mic, not the message

Harshhik S Suraiya of Vanilla Films launches Studio Zuno

4 Harshhik S Suraiya of Vanilla Films launches Studio Zuno

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Sister act: Raksha Bandhan ads drop the thali trope

6 Sister act: Raksha Bandhan ads drop the thali trope

IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

7 IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

The quiet power of Gen X is loud enough

8 The quiet power of Gen X is loud enough

When clicks don’t cut it: Why Gen Z attention is the new advertising currency

9 When clicks don’t cut it: Why Gen Z attention is the new advertising currency

Alap Ghosh joins Assembly as the global media agency’s first CEO of India

10 Alap Ghosh joins Assembly as the global media agency’s first CEO of India

Just Published

When the villagers became the voice of the campaign
The Work
9 hours ago
Campaign India Team

When the villagers became the voice of the campaign

The Coca-Cola India Foundation’s video series on reviving Rajasthan’s water systems skips celebrity gloss, letting locals narrate their own transformation stories.

ASCI updates code, media companies must label paid posts on social handles
Advertising
10 hours ago
Campaign India Team

ASCI updates code, media companies must label paid ...

The change follows observations consumer complaints about misleading or undisclosed promotions, on platforms where editorial credibility is high.

Google’s AI Overviews is boosting revenue in ads and affiliates for some marketers: report
Marketing
12 hours ago
Staff Reporters

Google’s AI Overviews is boosting revenue in ads ...

AI-generated summaries are now the first thing users see on Google, and 56% of marketers say they’re seeing gains in web traffic, according to NP Digital report.

Perplexity makes bold $34.5 billion bid for Google Chrome as US judge weighs breakup
Marketing
12 hours ago
Staff Reporters

Perplexity makes bold $34.5 billion bid for Google ...

As a US judge prepares to rule on Google’s dominance in search, AI startup Perplexity has stepped forward with a $34.5 billion offer to buy the Chrome browser.