Campaign India Team
Jul 06, 2020

Head & Shoulders gets Ranveer Singh to rap for a dandruff free scalp

Disha Patani and Sara Ali Khan are also part of the campaign conceptualised by Autumn Grey and Madison PR

Ranveer Singh in Head & Shoulder's film
Ranveer Singh in Head & Shoulder's film
Head & Shoulders has launched a #ScalpSwag challenge campaign.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Ranveer Singh (@ranveersingh) on

 
The campaign is based on the insight that consumers are unable to care for their hair adequately during the pandemic leading to cases of dandruff showing-up.
 
Conceptualised by Autumn Grey and Madison PR, the campaign consists of a film uploaded by Ranveer Singh on his Instagram handle. He raps and explains his recent experiences during the lockdown. 
 
The campaign also consists of films featuring Disha Patani and Sara Ali Khan among others. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by disha patani (paatni) (@dishapatani) on

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Sara Ali Khan (@saraalikhan95) on

 
Binu Ninan, senior brand director, Hair Care, P&G Indian Sub-Continent, said, "Head & Shoulders understands the dandruff-sufferer’s needs and habits. We have observed an increase in online searches for hair concerns, specially cutting hair at-home and dandruff.  We wanted to reach out to the consumers and express that it is possible to be scalp-brave with an effective anti-dandruff solution. Head & Shoulders is thrilled to have Ranveer Singh on board.”
 
Source:
Campaign India