Faircent.com, a peer-to-peer lending platform, has appointed Havas Media Group to handle its media duties. The agency's Gurugram office will handle the business.
Faircent.com caters to retail and business loans. The site looks to eliminate margins that traditional intermediaries make on loan transactions. Faircent.com is committed to facilitating fast and low-cost credit to individuals, MSMEs and SMEs; while providing a new investment opportunity to those with surplus funds.
Karun Thareja, CMO, Faircent.com, said, “We are pioneers in the Indian lending ecosystem and have a unique offering that has already seen tremendous traction in the market.To launch our first-ever,360-degree advertising campaign across mediums, we were looking to partner with a media agency that can understand our business and have tremendous passion for it. Havas Media presented an insightful and compelling communication strategy and we are happy to partner with them”.
Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “P2P lending marketplaces have been a growing phenomenon in the country and is expected to grow up to $5+ billion over the next four to five years. Faircent.com is a clear disruptor in this space. With a simple and transparent revenue model, Faircent.com has not only built a strong customer base but has added value to both borrowers & lenders. This win further consolidates our position as the destination agency for the new-age entrepreneurial clients. We are delighted to be partnering with them and look forward to their explosive growth.”
Mohit Joshi, MD, Havas Media Group, India, added, "Faircent.com fills a critical need gap in the digital financial eco-system by allowing greater credit access and empowering customers by having a transparent rate discovery model. Transparency and accountability, are also core values at Havas Media Group. We are glad to take on the mandate of yet another entrepreneurial & digital first brand like Faircent.com. We look forward to this association.”