Havas Creative Network India's Shobiz expands into the exhibition industry

Through the new vertical ‘Shobiz Exhibits', the agency aims to venture into a new avenue of creative possibilities, amplifying its commitment to redefining brand experiences.

 

Shobiz has appointed Tejinder Nagi as business head who along with Subir Majumdar, chief creative officer, will lead the exhibition vertical. 

 

Nagi joins from India Expo Centre, where he was business head SBU. 

 

Nagi and Majumdar will report to Sameer Tobaccowala, chief executive officer, Shobiz. 

 

Tobaccowala said, “In the pursuit of advancing economic growth and elevating its standing in the global business community, India recognises the instrumental role Exhibitions can play. Shobiz is poised to be a brand’s strategic partner in this journey. While the marketer or the brand leaders concentrate on refining the product, we commit to orchestrating an impactful convergence of the target audience through an immersive 360-degree experience. Together, we can unlock unparalleled opportunities and propel our client’s business to new heights."

 

Majumdar said, “Exhibitions and events are some of the critical enablers and triggers of the economy. We envision a realm where exhibitions transcend mere displays and booths. Our expertise lies not only in crafting physical structures but in curating platforms that foster connections, engage audiences, and catalyse transformation. We are storytellers, architects of emotion, and masters in using materials, light, and technology to weave enchanting experiences.” 

 

Nagi added, "Our goal will be to redefine the exhibition landscape by offering a holistic, customer-centric approach, with seamless experiences that not only meet but exceed the diverse needs of our clients, setting a new benchmark for excellence in the exhibition industry. As I take the helm of Shobiz’s dedicated exhibition unit, I'm excited to merge my two decades of industry insights with the team's passion for excellence."