Arena Media, part of Havas Media Group, has bagged the integrated media mandate for Bagrry’s India, a brand of breakfast cereals and health foods in the subcontinent.
The account was won after a multi-agency pitch and the mandate also covers digital and mobile. The agency's Gurgaon office will handle the business.
Aditya Bagri, director, Bagrry’s, said, “As India’s health food FMCG we are dedicated to creating products that are cherished by customers – not viewed as a mere necessity. Arena instinctively understood our passion, vision and forward thinking. Arena has the credentials, strengths and focus to build platforms of connect and relevance, across media. They also have a good understanding of the Indian customer who is today driven by quality.”
Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “The Indian consumer’s dependence on packaged foods has increased and health awareness has constantly been on the rise. The Bagrry’s group has played a meaningful role in customers' lives over the past many years; it is a great brand in a targeted but high potential category. We are honoured to take on the mandate of a yet another innovative and pioneer Indian brand.”
Mohit Joshi, managing director, Havas Media Group, India, added, “Wellness ranks high as an emerging industry and Bagrry’s is perfectly positioned in that domain. At play will be Havas Media Group's integrated media skills centered on digital-mobile and the 'Meaningful Brands' framework which together will map the brand chart for Bagrry’s. We look forward to working with the team.”