VivaKi India has announced the appointment of Harsha Joshi as COO, VivaKi Exchange. She will head and oversee media buying for Starcom MediaVest Group and Zenith Optimedia, informed a VivaKi statement. Prior to this, Harsha was with Spatial Access Media Solutions, where she was CEO SA3 - media and international. At VivaKi Exchange, Joshi will report to Mona Jain, CEO.
Srikant Sastri, country chair, VivaKi India, said, “VivaKi Exchange has a great reputation for delivering buying value to clients of both Starcom MediaVest Group and Zenith Optimedia. Having an experienced person like Harsha focus more deeply on this will bring greater investment acumen and innovation.”
Joshi has over two decades of media planning, buying and digital experience. According to VivaKi, she brings with her commanding knowledge of media buying audit, which includes development of rate benchmarks and devising buying process and buying strategy across all media.
On her joining VivaKi, Joshi said, “I am delighted to return to mainstream media post my short, but successful stint in media audit which I will leverage to deliver better value to VivaKi Exchange and its clients. I am looking forward to this new and exciting chapter in my career.”
Mona Jain, CEO, VivaKi Exchange India, added, “Harsha brings to the table years of experience in media buying as well as media audit. Her collaborative approach and win-win attitude have earned her the respect of media owners and clients alike. Her deep knowledge of the media market and that of clients and media owners will help VivaKi Exchange consolidate”.