The IAA India chapter has launched IndIAA Awards, a property to recognise cut-through advertising that worked in the market. The first edition will be hosted in Mumbai in October 2015.
Popular campaigns that ran between 1 July 2014 and 30 June 2015 will be eligible. At least one element of the campaign should have been film, a TV commercial or digital film. Campaigns will be awarded recognising all stakeholders – internal marketing and brand teams and agencies. There will be one overall winner in each product/service category, and one challenger brand awarded.
Harish Manwani, non-executive chairman, HUL will chair the jury. Alongside him are: Sanjeeb Chaudhuri, global CMO and regional head – South Asia, Standard Chartered Bank; D Shivakumar, chairman and CEO, PepsiCo India Holdings; Mayank Pareek, president – passenger vehicles unit, Tata Motors; Sangeeta Pendurkar, MD, Kellogg India; Bhaskar Bhatt, MD, Titan Company; and B Sriram, MD, State Bank of India. More industry leaders are expected to join this line up.
A special category has been announced for gender-sensitive advertising.
Manwani said, “Creativity is critical to great advertising - advertising that ultimately helps to build successful brands. I am very glad that the India Chapter of the International Advertising Association (IAA), in its silver jubilee year has decided to institute the IndIAA awards to celebrate honest advertising that works hard in the market place. Effective advertising implies the existence of deep consumer insights, the rigor of a repeatable process between the client and agency and optimal level of media spends. Only then does a great creative idea get transformed into effective advertising. I look forward to chairing the jury of the IndIAA awards in Mumbai on the 2 September 2015.”
Pradeep Guha, chairman, IndIAA Awards, said, “To qualify for the award the campaign should have film (TV or digital) as one of its elements. In each product or service category no more than an overall winner and a challenger brand (a newcomer) would be awarded. The awards ceremony would be in Mumbai in early October 2015. This is an initiative to reward truly creative advertising and I am confident it will win great respect for its objectives. There will be no entry fee.”
Srinivasan Swamy, president, IAA, said, “At the IndIAA awards event, you will see campaigns that have been watched and loved, and go on to impress our stellar jury, being awarded. Therefore, we will invite on stage all the co-creators of the campaign to accept the award. This will include the marketing team, the agency creative team, the media team and other agencies who contributed to the success of the campaign. Keeping with our ethos of ‘what’s good, is good for business’, for the first time in the advertising industry, there will be a special award for gender sensitive advertising."
More details on categories, criteria and nominees are available at indiaa-awards.org. Members of the public can also nominate their choice till 31 August.
And to nominate a campaign mail email@example.com with a link of the campaign film.