Happy mcgarrybowen has won the integrated creative and media mandate for BharatBenz Trucks and Buses.
Daimler India Commercial Vehicles, the company that owns the BharatBenz brand made the the appointment following a multi-agency pitch held in Chennai.
The agency is expected to manage the integrated mainline and digital communication mandate for BharatBenz trucks and buses, along with the media duties for the brand.
The brand will be handled out of Happy mcgarrybowen’s Bangalore office.
Rajaram Krishnamurthy, vice president, marketing and sales, Daimler India Commercial Vehicles (DICV) said, “We are happy to have Happy mcgarrybowen on board. We will be reaching out to more and more customers in the coming years, and we are counting on their expertise to deliver successful integrated traditional and digital campaigns for BharatBenz.”
Kartik Iyer, CEO, Happy mcgarrybowen said, “It’s been a year of automobile account wins for us at Happy mcgarrybowen. First 2 wheelers, then 4 wheelers and now 14 wheelers. It’s an honour to be chosen to work on a brand like BharatBenz. Their patience to get the right solution and their appreciation for quality is something we have already enjoyed in the short span of working together.”
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