Campaign India Team
Dec 21, 2011

Hanmer MSL wins seven new businesses

The accounts included History channel, Neo Sports, Biocon, CREDAI Bengaluru, BOC India, HTC and SBI General Life Insurance

Hanmer MSL wins seven new businesses

Hanmer MSL has added been awarded the public relations and events duties for seven new clients. The list of clients include HISTORY (A+E Networks & TV18 JV), NEO Sports, Biocon, CREDAI Bengaluru, BOC India, HTC Corporation and SBI General Insurance.

Hanmer MSL will provide strategic communications consultancy programmes to help these clients in the areas of brand building, corporate reputation management, corporate responsibility and crisis and issues management.

Commenting on the new business wins, Jaideep Shergill, chief executive officer, Hanmer MSL, and member MSLGROUP India Management Board said, “As an agency we have always focused on enhancing and improving our capabilities, providing our clients the best of our services. As part of this commitment, we are thrilled to be working together with brands that are considered to be some of the industry’s most respected and successful professionals.”

For History, the joint venture between TV18 and A+E Networks, Hanmer MSL has the responsibility of handling the strategic communications assignment in India.

Neo Sports has appointed Hanmer MSL to support the programmes on its two channels, Neo Sports and Neo Cricket, and highlight popular and potentially popular sporting events and series to help the company achieve its key business priorities of growing viewership and market share.

Established in 1978, Biocon is India's first bio technology company. Hanmer MSL will join hands with Biocon to leverage and add media worth and value to their 'Diabetology' campaign. Alongside this campaign, Hanmer will also handle the corporate mandate of Biocon as well as help Biocon launch and build on its online presence involving social media tools.

The agency will work towards developing CREDAI as a thought leader and help in ensuring media mileage for all their ventures, events and business developments.

BOC India Limited (BOCI), a member of The Linde Group, is a player in gases business in India since 1935. Hanmer MSL has been entrusted with the mandate to communicate the brand transition and change management process and establish and elevate the profile of Linde Group in Kolkata, Mumbai, Delhi and Chennai.

For HTC, Hanmer MSL will have the responsibility of executing corporate as well as product PR.

For SBI General Insurance Company Limited, Hanmer MSL will be in charge of corporate PR and product PR including product launches.

Source:
Campaign India