Usha International has assigned its creative duties to Grey Group India following a multi-agency pitch. The account will be handled by Grey's Delhi office.
Bharat Kharbanda, marketing head – fans, Usha International, said, “We are very excited about this association and are confident to grow our business to new heights."
Samir Datar, VP and branch head, Grey Delhi, said, “What excited us is the fact that for consumers, fan as a category has become low involvement and consumers don’t realise the technology advancements that have been made to not just make the fans more stylish but also far superior at the benefit they are supposed to deliver. The brief was to enhance the focus on the category and we expect the communication to take that challenge head on.”
Dheeraj Sinha, chief strategy officer, South and South East Asia, Grey Group, added, “From how it used to be, say two decades ago, things have changed dramatically in our lives -- the way we connect to each either, the way we listen to our music, the way we cook our food and so on. The category of fans however, hasn't seen much innovation during the last few decades. Usha has some remarkable technology and design in their line up, that fits in our modern day living. We are looking forward to be a part of the journey where we redefine how India looks at fans.”