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Grey Advertising has won the Ferrero account and will handle all four brands in India. Following a long drawn out agency selection process, Grey has acquired the creative duties for Ferrero Rocher as well as Tic Tac, Kinder and Nutella.Said Jishnu Sen, COO, Grey Group India, "Our commitment to building brands through our knowledge of the consumer alongwith our ability to produce exciting creative work won us this business. Our strong strategic insights coupled with our enthusiasm and passion won us all four brands."
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.