Greenline and Lodestar UM announce OOH vertical GLO

Greenline and Lodestar UM have recently announced their partnership to launch OOH outfit GLO. The new agency has already started work on the media agency’s accounts like Tata Motors, Coca Cola and Microsoft. Raminder Singh, managing director, Greenline, will head the new OOH outfit.

Commenting on the tie up, he said, “This tie-up with one of the most aggressive and fastest growing media agencies in the country would galvanize the growth of this vertical, and the opportunities and learning would be immense in interfacing with Lodestar UM’s premier roster of clients like Coca Cola India, Tata Docomo, Mahindra MasterCard, and Microsoft, to name a few.”

Besides Delhi and Mumbai, GLO also has offices in Bangalore, Hyderabad, Kolkata, Punjab (Jalandhar, Ludhiana, Amritsar), and is in the process of setting up an office in Lucknow to service the Coca Cola business. The agency also informed that key people from Madison's Platinum Outdoor and Reliance Broadcast Network Ltd’s BIG Street are slated to join the new organization over the next few weeks.

Chandeep Bindra has been roped in as group head – client servicing. With an experience of eight years in the marketing and communications space, Bindra’s last assignment was with Reliance Communications Ltd (Punjab), where he served as manager – marketing, for around two and half years.