Google buys connected thermostat maker Nest Labs for £2bn

Google has made the latest in a series of start-up and tech-driven businesses with the acquisition of Nest Labs for $3.2bn (£2bn).

Google buys connected thermostat maker Nest Labs for £2bn
Nest Labs was founded by Tony Fadell (pictured above) and Matt Rogers, two former Apple executives, and makes internet-connected thermostats and carbon monoxide and smoke detectors.
 
The thermostats can determine people's behaviour through room temperature and humidity, and light sensors, and can work out whether people are occupying a room or not.
 
It follows Google's acquisition of military robotics firm Boston Dynamics in December last year, a company founded by a former MIT professor that can make machines that run faster than humans, and of the human-gesture recognition start-up Flutter in October. The BBC's technology editor David Grossman said the latest acquisition "confirms that Google is no longer just a search engine company."
 
Nest is to continue under the leadership of Fadell with its own distinct brand identity, and the transaction is expected to complete in the next few months.
 
Larry Page, Google chief executive, said: "Nest's founders have built a tremendous team that we are excited to welcome to the Google family.
 
"They're already delivering amazing products you can buy right now – thermostats that save energy and smoke/CO alarms that can help keep your family safe. We're excited to bring great experiences to more homes and more countries."
 
This article was first published on marketingmagazine.co.uk

 

Source:
Campaign India

Related Articles

Just Published

10 hours ago

When creator content goes mainstream

There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.

10 hours ago

Best Places to Work Asia-Pacific 2024: Entries open

Celebrate APAC agencies and brands' outstanding achievements in improving workplace cultures.

12 hours ago

The changing face of political ad campaigns in India

From the era of booming TV ads to flooding social media in 2024, digital has completely reshaped the way in which political parties are approaching elections in India. Campaign speaks to industry experts to find out how and why.

13 hours ago

Beyond the box: The future of television in the OTT era

Renowned movie producer and television maverick Rabindra Narayan shares his insights on why over-the-top (OTT) platforms are poised to change the TV game now, and forever more.